05American Eagle Outfitters · 2006–2011

Men's & Women's Graphics

~$3.1B peak revenue

Senior Graphic Designer — American Eagle Outfitters

Overview

Over 4+ years at American Eagle, spanning a peak ~$3.1B revenue year through the 2008-09 downturn, I spent my first year+ on the women's team, where I also covered a product development role alongside my design work, before moving to the men's team for the remaining 3+ years — rotating as lead graphic designer across denim, wovens, and polos, with a core focus on tees and fleece. I learned to design within tight value-price-point constraints — single-color prints, placement techniques, good/better/best tiering. I was often the sole graphics representative on vendor and research trips.

American Eagle Outfitters — image 1American Eagle Outfitters — image 2American Eagle Outfitters — image 3American Eagle Outfitters — image 4American Eagle Outfitters — image 5American Eagle Outfitters — image 6American Eagle Outfitters — image 7American Eagle Outfitters — image 8American Eagle Outfitters — image 9American Eagle Outfitters — image 10American Eagle Outfitters — image 11American Eagle Outfitters — image 12

Next case study

Abercrombie & Fitch · Ruehl No.925 →

Talk with Melissa